Beautiful clothes exist. You just haven’t found them yet.
You’re not bad at shopping. You’re just shopping in the same places as everyone else.
The high street gives you trends that expire in weeks. The luxury brands want your rent money.
What if someone handed you a list of European and American brands that most people will never discover: beautiful design, quality you can feel, and prices that actually make sense?
I’ve spent years finding these brands. This Spring, I’m sharing them with you.
I’m Daria, and for the past 15 years of working as a personal shopper, I’ve been collecting the studios and independent designers that don’t spend on influencers or massive ad campaigns — they spend on fabric, cut, and craft instead.
These are the brands I recommend to my private styling clients. The ones that make them say “I didn’t know clothes could feel this good.”
This Spring, I’m opening my personal ShopList to everyone for the first time, with two dedicated editions, one for Europe and one for the US.
Two lists.
Two continents.
One obsession: beautiful clothes.
The EU Edition
Independent European studios you’ll never see on the high street. Think Italian knit ateliers, Scandinavian minimalists, Portuguese leather artisans, French ready-to-wear that doesn’t cost French luxury prices.
The US Edition
American independent brands doing things differently. Thoughtful design from Brooklyn to LA: quality construction, considered sizing, and the kind of originality that big retailers can’t copy fast enough.
What’s inside each Secret ShopList (Spring 2026)
A curated video guide + curated item selection of the most beautiful brands across tops, knitwear, trousers, jeans, dresses, skirts, jackets, coats, shoes, and bags.
Every piece hand-selected by me — no fast fashion, no generic designs, no brands you already know.
Links that actually work — because we keep the list live for the full season.
Waitlist-only bonus:
The Spring Styling Guide
Join the waitlist now, and you’ll unlock something that won’t be available after launch: an extra app section with outfit ideas showing you exactly how to mix these new finds with each other and clothes you already own, so every piece you buy from the list works from day one.
Once the ShopList goes live, this bonus disappears.
If you buy after launch, you get the list. If you’re on the waitlist, you get the list AND the guide.
Less than the price of one bad impulse buy.
Each Secret ShopList edition (Spring 2026) is €49 (~$58 USD). Pick the EU list, the US list, or grab both.
That’s one top from Zara you’ll wear twice. Or an entire season of hand-picked brands, a personal styling video from me, and links to pieces you’ll actually love wearing.
Your access runs for three full months — the entire Spring season — with all links and the styling guide available in our app.
Reminder: The Spring Styling Guide is free for waitlist members only. After launch, it won’t be available as a bonus.
Frequently Asked Questions
I already have a full closet. How does buying more help?
It doesn’t, unless you buy the right things. The ShopList comes with a styling guide that shows you how to pair new pieces with what you already own. The goal isn’t to fill your wardrobe; it’s to fill the gaps in it.
Are these brands actually affordable, or is “mid-range” code for expensive?
I curate for real budgets. Most pieces sit between €80–€170 — the sweet spot where quality gets noticeably better without crossing into luxury territory. You’re paying for craft and design, not a logo.
Is this inclusive of plus sizing (2XL and above)?
I have to be honest: many of the smaller independent studios I feature — especially in Europe — don’t yet offer sizes beyond 2XL. The US edition tends to have slightly better range here, but it’s still a gap. It’s something I push for constantly, and I hope to offer a dedicated plus-size curation when the independent brand landscape catches up. For now, most brands in both lists offer sizes up to XL/2XL.
Why is the list only available for 3 months?
Because these brands produce in small, seasonal batches. If I kept the list up year-round, half the links would be dead and half the pieces out of stock. Three months keeps everything fresh, shoppable, and honest.
What’s the difference between the EU and US editions?
They’re two completely separate curations. The EU edition focuses on independent European studios — Italian knitwear, Scandinavian design, Portuguese leather, French ready-to-wear. The US edition covers American independent brands from coast to coast. There’s no overlap. Pick the one that matches where you shop, or get both if you love discovering brands from everywhere.
What’s the difference between the waitlist and buying the list?
The waitlist is free and gets you two things: early access when the Spring 2026 list launches, and the Spring Styling Guide as a free bonus. The Styling Guide shows you how to mix ShopList finds with what you already own and it’s only available to waitlist members. Once the list goes live to the public, the bonus is gone. You only pay (€49 per edition) when you decide to buy.