Dress like you have a secret source
Skip the search and the mainstream fashion noise. Wear unique designs from independent brands that make people wonder where you shop.
★★★★★
Loved by the women who shop every edition
100+ hand-picked pieces
No fast fashion
No sponsored picks
WHAT THE SHOPLIST GIVES YOU
Access 100+ hand-picked items by a pro stylist
The Secret ShopList is a direct line to the best independent brands in the EU and the US.
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Skip the hours wasted on the search
Every quarter, I select over 100 specific items. You receive direct links so you can buy exactly what you need without wasting hours searching.
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Unique colours and distinctive designs
Stand out in the sea of beige. I find beautiful clothes in colours and silhouettes that ensure your style is unmistakable.
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Quality you can feel
I prioritise independent labels that value materials and construction. You receive clothes that last longer than a single season. Most pieces sit between €50–€200.
A PEEK INSIDE THE LIST
A real list you can shop now
✓ Organised by category: tops, knits, trousers, skirts, dresses, shoes, bags, etc
✓ Price range: €50–€350 ($70 - $380)
✓ Sizes: mostly XS - XXL
✓ Bonus outfit examples
✓ Tap any piece to buy directly from the brand
CHOOSE YOUR EDITION
The Summer and Beachwear edits are live now
Pick your region, then the season you're shopping for. Not sure? Most people start with their region's Summer list.
Summer €49
Beachwear €39
Summer €49
Beachwear €39
As featured in
HOW IT WORKS
Three taps and the list is yours
Choose your edition
EU or US, Summer or Beachwear: whichever matches where and what you're shopping for.
Get instant access
The full list lands into your inbox the moment you check out. Nothing to install, just save it on your device.
Buy direct from the brands
Shop only the pieces you want, on your own time, straight from the brands.
The women who shop the list, season after season
Hundreds of women across the EU and US shop a new edition every season. Here's what they say after they do.
“What a great feeling exploring the shoplist without endless scrolling or overwhelm. Honestly, I loved everything 😍”
Sofie, Belgium
I think this list is great and I loved seeing different and unique shops who sell beautiful quality and sustainable items.
Jane, UK
“Half the names on the EU list I'd never heard of. Ordered from three of them. The quality is top!”
Francesca, France
“Look, I don't have hours to spend researching brands, I've got a five year old and a job. Having someone else do it for €49 is the least mad thing I've bought this year.”
Sofia, USA
“Amazing! All of my favourite things I own now came from here.”
Lena, Germany
“The items I picked and bought fit so well and are truly beautiful and special. I'm wearing them on repeat.”
Ekaterina, Germany
WHY YOU CAN TRUST THE LIST
Pretty isn't enough to make this list
In 16 years as a personal shopper, brands have offered me money to feature them almost every day. I have always said no: the moment I take their money, I'm working for them instead of for you.
So every piece here meets the same bar I set for my private clients: beautiful design, a proper cut, construction with nothing crooked, fabric that lasts.
A gorgeous dress in cheap polyester doesn't make the list, however much I love the look of it.
Curation is mostly about saying no.
Most of the work is what gets left off. Here's what never makes the cut.
Never makes the cut
What earns its place
Frequently Asked Questions
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The same way I find them for my private clients, and it's a lot more work than it looks. Every season, when the new collections drop, I spend the first full week doing nothing but looking: visiting stores, walking brand fairs, saving the pieces that stop me on design, quality, and versatility.
I work mostly in luxury, but I keep spotting smaller makers doing beautiful work at real-life prices.
The Secret ShopList is where those finds go: curated for women who can't yet hire me as their stylist, but still want to look great without losing weekends to the search.
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Think in cost per wear. A €150 dress you wear fifty times costs less per wear than three €40 pieces you wear twice and then resell. These are investment pieces in natural fibres, built to last seasons.
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Honest answer: most pieces run up to XL or 2XL, and a handful of brands go further. There's still a gap at the larger end of the range, and I won't pretend otherwise. If extended sizing is essential for you, email first and I'll tell you straight whether this edition works for you.
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The designers and the shipping. The EU edition features makers who ship easily across Europe. The US edition features makers who ship easily across the States. Same curation standard, sourced for where you actually live. If you live outside the EU and the US, keep in mind that around 90% of brands in both lists ship worldwide.
SUMMER & BEACHWEAR EDITS (€49 ~56 US)
Access the secret source for your best look
Beautiful clothes exist. Pick your ShopList and finally know exactly where to find them.
Summer €49
Beachwear €39
Summer €49
Beachwear €39