THE SECRET SHOPLIST · SUMMER & BEACHWEAR EDITS
Dress like you have a secret source
Skip the search and the mainstream fashion noise. Wear unique designs from independent brands that make people wonder where you shop.
★★★★★ Loved by the women who shop every edition • 100+ hand-picked pieces • Only independent EU and US designers • No sponsored picks... ever
WHAT THE SHOPLIST GIVES YOU
Access 100+ hand-picked items
The Secret ShopList is a direct line to the best independent brands in the EU and the US.
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Skip the hours wasted on the search
Every quarter, I select over 100 specific items. You receive direct links so you can buy exactly what you need without wasting hours searching.
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Unique colours and distinctive designs
Stand out in the sea of beige. I find beautiful clothes in colours and silhouettes that ensure your style is unmistakable.
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Quality you can feel
I prioritise independent labels that value materials and construction. You receive clothes that last longer than a single season. Most pieces sit between €50–€200.
A PEEK INSIDE THE LIST
A real list you can shop now
✓ Organised by category: tops, knits, trousers, skirts, dresses, shoes, bags, etc
✓ Price range: €50–€350 ($70 - $380)
✓ Sizes: mostly XS - XXL
✓ Bonus outfit examples
✓ Tap any piece to buy directly from the brand
CHOOSE YOUR EDITION
The Summer and Beachwear edits are live now
Pick your region, then the season you're shopping for. Not sure? Most people start with their region's Summer list.
EU EDITION
Italian, Scandinavian, Portuguese & French studios
Summer €49
Beachwear €39
US EDITION
Independent American brands, coast to coast
Summer €49
Beachwear €39
HOW IT WORKS
Three taps and the list is yours
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Choose your edition
EU or US, Summer or Beachwear: pick whichever matches where and what you're shopping for.
02
Get instant access
The full list lands in your inbox the moment you check out. Nothing to install, save it on your phone.
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Buy direct from the brands
Shop only the pieces you want, on your own time, straight from the source.
max €49 once • Unlocks 100+ pieces from 50+ designers • Less than one poorly constructed fast-fashion piece
“Honestly, just glad I don't have to waste weekends in malls and scrolling through shops on my phone.”
Hannah, 35, Copenhagen
“Amazing! Three of my favourite things I own now came from here.”
Lena, 34, Berlin
“Look, I don't have hours to spend researching brands, I've got a five year old and a job. Having someone else do it for €49 is the least mad thing I've bought this year.”
Sofia, 38, Milan
“Worth it.”
Mei, 36, San Francisco
“Half the names on the EU list I'd never heard of. Ordered from three of them. The quality is top!”
Francesca, 42, Paris
“I almost didn't buy it because paying for a list felt weird. What changed my mind was Daria explaining that she doesn't take brand deals. I've watched enough influencer brand videos to know most of them are ads. So far I've bought two pieces. Both are keepers!”
Priya, 39, London
Access the secret source for your best look
Get this season’s ShopList for €49 (~56 USD)
Frequently Asked Questions
I already have a full closet. How does buying more help?
It doesn't, unless you're adding the right things. Every piece in the ShopList was chosen to work with the basics most women already own: your best-fitting trousers, your reliable knits, your go-to shoes. The goal is not to fill your wardrobe. It's to fill the gaps that make getting dressed frustrating every morning.
Are these brands actually affordable, or is “mid-range” code for expensive?
Most pieces sit between €80 and €170, which is the price range where quality gets noticeably better without crossing into luxury territory. You're paying for craft, materials, and design rather than a logo or a marketing campaign. In cost-per-wear terms, a €120 wool jumper you wear for three winters is significantly cheaper than a €35 acrylic one you replace every season.
Is this inclusive of plus sizing (2XL and above)?
I have to be honest: many of the smaller independent studios I feature — especially in Europe — don’t yet offer sizes beyond 2XL. The US edition tends to have a slightly better range here, but it’s still a gap. It’s something I push for constantly, and I hope to offer a dedicated plus-size curation when the independent brand landscape catches up. For now, most brands in both lists offer sizes up to XL/2XL.
What’s the difference between the EU and US editions?
They are two completely separate curations. The EU edition focuses on independent European studios: Italian knitwear, Scandinavian design, Portuguese leather, and French ready-to-wear. The US edition covers American independent brands from coast to coast. There is no overlap. Choose the one that matches where you shop, or get both if you love discovering brands from everywhere.