Your style shouldn't look like a copy-paste. Or break the bank.
We’ve all been there. You buy the "must-have" item of the season, wear it once, and then you realise everyone is wearing the exact same thing. That’s not personal style; that’s just a lack of options.
If you’re shopping constantly but still feel like your wardrobe has no personality, it’s because you’re looking in the same places as everyone else.
Be the one with the "Where did you get that?" outfit
This Spring, let’s stop chasing trends and start chasing character.
I’ve spent years curating the European and US brands that fly under the radar. These aren't the big names you see in every store or influencer’s page.
These are the studios making clothes with soul, better fabrics, and cuts that actually flatter real bodies. Not to mention, they’re fairly priced to fit smaller and medium budgets.
My Secret Shop List for Spring is finally open
Soon I’m going to share the list of brands & items I usually keep to myself (and my private clients). These are the pieces that will make you fall in love with getting dressed again for multiple reasons.
We’ll cover the most beautiful selection of:
tops, sweaters, cardigans
trousers and jeans
dresses and skirts
jackets and coats
shoes and bags
By joining the waiting list, you’re sure to get:
A video guide and curated seasonal collection of clothes and accessories.
No poor quality, no generic designs. Just great style at a great price, available to buy online.
What’s the price of good taste?
The Secret Shop List (Spring 2026) costs €49 (∼58 USD).
For the next four months, you get the full list of selected pieces with links, and a video explaining how to style them, all available in our app.
Frequently Asked Questions
Where can I find high-quality European/ US brands on a budget?
Finding high-quality pieces is easy when you know how to find unique fashion brands that prioritize craftsmanship over massive marketing budgets. Our Secret Brand List is a curated selection of mid-range EU/ US studios designed specifically for women who want luxury-level quality without the luxury price tag.
How can I stop buying clothes I never wear?
The most effective way is to move away from "viral" high-street clones and learn how to find unique fashion brands that offer timeless character. By following a curation logic and first identifying the "gaps" in your current wardrobe, you ensure that every new item from our Secret ShopList matches at least three things you already own.
Is the Secret Brand List inclusive of plus sizing (2XL and above)?
Because I focus on how to find unique fashion brands among small, independent brands, I have to be transparent about their current limitations: many of these smaller ateliers do not yet offer sizing beyond 2XL. I am constantly advocating for and looking for ways how to find unique fashion brands that are more size-inclusive, and I hope to offer a dedicated list for sizes above 2XL in the future when the market allows for that same level of curation.
Why is the Secret Brand List only available for 4 months?
Because we focus on how to find unique fashion brands that operate in small, sustainable batches, their stocks change quickly. We keep the list live for exactly 4 months to ensure that the links and recommendations remain accurate and available for the current Spring season.