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Curation is mostly about saying no.
Most of the work is what gets left off. Here's what never makes the cut.
What earns its place
- A unique design you won't see on the high street
- Natural fabric you can feel, built to last
- Construction with nothing crooked or rushed
- A cut that still looks right years from now
- Colour and real character
- Cuts made with respect to women's bodies
Never makes the cut
- Fast fashion and high-street clones
- Cheap synthetics that pill, cling, and lose their shape
- Poor construction that gives out after one season
- Passing micro-trends you'll cringe at next year
- Beige, bland, forgettable basics
- Overly revealing cuts that don't fit a real life
